About us
About us
Everly New York is a story of love, resilience, and the quiet strength of a mother and daughter building something meaningful together.
Meet Everly
Everly is the heart of our brand. Curious, creative, and naturally intuitive, she has an eye for beauty that goes beyond fashion. From choosing color palettes to helping in the store after school, Everly truly enjoys being part of Everly New York. She brings light, perspective, and joy into everything she does.
For her mother, Everly is more than a daughter. She is her inspiration, her grounding force, and her greatest motivation. Naming the store after her was not simply symbolic, but deeply personal. Everly represents hope, continuity, and the future, and there is no doubt that one day she will proudly carry this business forward.
A Mother’s Journey
Everly New York was founded by Charlotte, a devoted single mother with a lifelong passion for fashion and a strong belief in building something with purpose. After navigating life’s challenges, Charlotte felt a calling to create a place that felt warm, refined, and welcoming, much like the home she created for her daughter.
The boutique became her vision brought to life. A space rooted in thoughtfulness, elegance, and emotional connection. Charlotte is the mind behind the brand, carefully curating each collection, considering every detail, and ensuring that every piece reflects timeless style and confidence.
Our Story and Values
Everly New York is a family business in the truest sense. It is built on love, trust, and shared dreams. Every garment is selected with intention, chosen not only for how it looks, but for how it makes a woman feel.
We believe clothing should support your life, not complicate it. Effortless silhouettes, beautiful fabrics, and a sense of quiet luxury define our collections. Above all, we believe in making people happy. Seeing our customers feel confident, comfortable, and truly themselves is what inspires us every day.
Looking Forward
This boutique is more than a store. It is a legacy in the making. With Everly by her side, Charlotte continues to grow Everly New York with passion, care, and heart. What began as a mother’s dream has become a shared journey, filled with love for the craft, the community, and the future.
Welcome to Everly New York, where fashion is personal and every piece is chosen with love.